NEXT has officially opened the doors to a brand-new store at Newcastle’s Eldon Square, bringing with it an expanded product offering and elevated customer experience, as part of the retailer’s latest concept store design.
The 33,694 sq ft space spans all key categories, including Womenswear, Menswear, Kidswear and Homeware. Enhancements include a new suit and shoe department in Menswear, now extended by over 200 sq ft and a Home section that has doubled in size.
Jayne Punshon, Store Manager, said: “We are so excited to open this new and exciting store in Newcastle, bigger, brighter, bolder than ever! We look forward to welcoming our customers and are committed to providing them with a great experience!”
The store also sees the arrival of Newcastle’s first Bath & Body Works, housed within a 1,458 sq ft retail space adjacent to NEXT’s offer.
Jo Part-Doig, Brand Manager UK & Ireland at Bath & Body Works, added: “We are thrilled to announce the grand opening of Bath and Body Works at Eldon Square.
“Our team has been phenomenal, and we can’t wait to welcome everyone to our new location. Join us as we embark on this exciting journey together!”
Helen Cowie, Centre Director at Eldon Square, added: “We’re delighted to welcome NEXT’s latest concept store to Eldon Square – a stunning addition that brings more choice, enviable style, and a truly elevated experience for our visitors.
“With a beautifully designed space and exciting features like Newcastle’s first Bath & Body Works store, this opening reinforces Eldon Square’s position as the heart of city centre shopping. It’s an exciting milestone, and we look forward to seeing our shoppers enjoy everything this new flagship store has to offer.”
To celebrate the opening, the first 150 customers were gifted a free goodie bag, and scratch cards offering in-store discounts will be distributed throughout the opening week and weekend.
This follows the recent opening of NEXT’s flagship concept store at Lakeside Shopping Centre, which spans 83,000 sq ft and introduced several new features, including the first-ever FatFace concession within a NEXT store, a dedicated Costa Coffee and an expanded Bath & Body Works presence.
Together, the two openings signal NEXT’s strategic push to redefine its physical retail experience with large-format, experience-led destinations that blend fashion, lifestyle, and wellness.