AllSaints has partnered with Atlassian Williams Racing, one of the most successful names in Formula 1, on a new nine-piece limited-edition collection “that embodies both style and performance”.
Drawing inspiration from racing suits from the Williams F1 archive, mixed with a typically AllSaints aesthetic, the collection features dual-branded black leather jackets, oversized statement graphic T-shirts and accessories.
Catherine Jobling, COO at AllSaints, said: “We have brought together two worlds that thrive on edge, performance and identity. The AllSaints aesthetic has always been about rebellion and individuality and pairing that with the determination and dynamism of Atlassian Williams Racing was a natural evolution.
“The collaboration captures the intensity of Formula 1 and translates it into something wearable. Not just merchandise, but real design. We wanted the pieces to feel like the final lap, charged, focused and impossible to ignore.”
Luke Timmins, Merchandise and Licensing Director at Atlassian Williams Racing, added: “Atlassian Williams Racing is delighted to be teaming up with AllSaints for this collection, which perfectly embodies the relentless determination and innovation of the team as we battle back to the front of the grid.
“F1 is increasingly at the intersection between sport and fashion, and with this AllSaints X Atlassian Williams Racing edit we look forward to showcasing this powerful blend of style, spirit and performance.”
The AllSaints X Atlassian Williams Racing edit will be available on the AllSaints website and in its UK stores, as well as at Williams’ e-commerce and pop-up shops, from 1 July.