Scoop London is not your usual trade show. That much is clear from the moment you step into the door where visitors are greeted by the sight of mannequins in expertly styled, brightly coloured outfits perched on fairground horses. All of this is set against a backdrop of surreal artwork featuring whimsical creatures, one of which is the dog of show founder Karen Radley. The presence of her dog is a symbol of how personal this show – which this season has been dubbed “The Magical Edition”– is to Radley. While Scoop is owned by exhibitions giant Hyve (which also owns Source Fashion, Spring Fair, Pure and Moda), Radley is still given full creative control of the show. She retains a firm hand on the curation choosing designers who fit her vision. Radley leans towards designers that offer quality, individuality and that certain something you can’t put your finger on. Everything on display warrants a closer look as there are always surprising details. This being a summer edition there was plenty of resort wear on offer, along with ready to wear, accessories, footwear, jewellery and plenty of add-on buys for boutiques and department stores in the form of beauty and lifestyle products from candles to umbrellas. More than 200 premium, contemporary designer collections were on display and, over the three days of the show, buyers flocked from big name independents and department stores from across the UK, Ireland and Europe (and some from even further afield. Buyers came from across the UK, Ireland and Europe (and some from further afield) Representatives from Cordelia James, Chattertons, Cavells, The Dressing Room, Bob & Ted, Sister, Anya, Doyle’s, Sass & Edge, Browns and The Mercantile along with El Corte Inglés, Galeries Lafayette, Printemps, Anthropologie, Le Bon Marche, Fenwick, John Lewis, Frasers, Voisins, Morley Stores and Macbees were all present and writing orders. Beloved independent retailer Pamela Shiffer commented, “The layout is gorgeous as it is calm and spacious so you can see clearly what’s on offer and easily get to the designer stands. There has been a really good edit of collections, put together in a way that is easy to work with and lots of price points which is great. I have placed orders with new designers as well as some top ups with quite a few existing collections. The food was amazing too, kept us fuelled up!” The hospitality and staging of Scoop sets it apart from other trade shows Whether it was the food (Scoop always does the best food), the uplifting fashion or the nice weather, there was certainly a sense of positivity in the air, which was refreshing. Radley said: “There’s been a real sense of discovery and optimism, and it’s been wonderful to see so many new connections made, and relationships strengthened. One of the most rewarding parts is discovering new collections and giving emerging and international designers a platform, helping to support them as they grow and enter the UK market. This season, we’ve welcomed buyers from all over the UK, Europe and Far East which has added to the vibrant, international buzz of the event. The Magical Edition has been one of our most vibrant yet, and I’m already excited for what’s to come next season.” TheIndustry.fashion walked the floor to speak to some of the interesting exhibitors that caught our eye. Benjamin Sumner, Co-founder, Future Fwd Agency, representing Blunt Umbrellas Future Fwd (representing Blunt Umbrellas and Sleepers flip flops) was one of the first stands visitors came across upon entering Scoop, but its presence was felt even before you walked through the door. Scoop team members who had been strategically placed outside the train station and the venue to ensure visitors found their way in, were all carrying Blunt umbrellas to provide shade from the sun or protection from the odd rain shower. The brand hails from New Zealand offering high quality, durable umbrellas with specific design details to prevent them from blowing inside out and breaking in the wind. Their sophisticated colours and design elevate them from the ordinary. The brand also fits in with Future Fwd’s ethos of representing B Corp or sustainable businesses. Co-founder of the agency Benjamin Sumner had an “amazing” show. “We wanted to see a lot of independent businesses and we have. As an agent, you are quite often out and about and on the road quite a lot, so it’s good to be in one place where everyone comes at once and also they’re in the mindset of buying. “For us as a new agency – we’ve only been going for just under two years now – getting people to come into our showroom space is not always easy. For buyers, we always know that their schedule is super hectic. They have to travel across London from tube station to tube station. The showrooms are so spread out, so I think it’s great to have all the brands under one pyramid, under one umbrella. “For us, we have been getting in front of new people. Also we have seen a lot of our connections that we know anyway, just from our wholesale background. The show’s been great from our side, and we’ve done well on the press and PR as well – it’s great brand awareness. “I also think there are definitely a lot of conscious buyers. The people that bought from the stand have been really focused on B Corp and sustainability and that’s what we really believe in as a brand.” Estelle Bauer, Stephane Kélian Estelle Bauer was at Scoop for the first time showing premium French footwear brand Stephane Kélian, best known for its intricately woven leather designs. The brand is in its second year of revival under footwear veteran Bauer, who approached its former owner Groupe Royet to ask of she could take it on. Royet had bought the brand from the designer in 2007 but in recent years it had more or less fizzled out. Having had the go-ahead from