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In one of the most anticipated creative shake-ups in fashion, Dior has handed its entire design empire to Jonathan Anderson, marking a bold new chapter for the storied Parisian house.  Anderson, renowned for his innovative designs at Loewe and his eponymous label JW Anderson, has been appointed as the brand’s eighth couturier, overseeing all women’s, men’s and haute couture collections. His appointment as the sole Creative Director of Christian Dior marks a historic moment – he is the first couturier to lead the house since its founder, Christian Dior. This comes after the departures of Maria Grazia Chiuri and Kim Jones, who had separately helmed the women’s and men’s divisions. Jones announced his exit in January, followed by Grazia Chiuri’s statement that she was leaving Dior after a nine-year stint just last week. The newly appointed Couturier’s ascent to Dior is a strategic response to Dior’s revenue decline, which saw a dip from €9.5 billion (£8 billion) in 2023 to €8.7 billion (£7.3 billion) in 2024. Delphine Arnault, Chairman and Chief Executive Officer of Christian Dior Couture, said: “I am delighted to welcome Jonathan Anderson to lead the women’s and men’s creations of the House. I have followed his career with great interest since he joined the LVMH group over ten years ago. “I am convinced that he will bring a creative and modern vision to our House, inspired by the fabulous story of Monsieur Dior and the codes he created. He will be supported by our teams and our incredible Ateliers, who will bring his creativity to life.” Bernard Arnault, Chairman and CEO of LVMH, added: “Jonathan Anderson is one of the greatest creative talents of his generation. His incomparable artistic signature will be a crucial asset in writing the next chapter of the history of the House of Dior.” Before joining Dior, Anderson revitalised Loewe, transforming it from a traditional Spanish brand into a global fashion powerhouse. In 2023, Loewe reported a 62.5% increase in net profit compared to the previous year, reaching €207.3 million (£174.8 million). Anderson left his post at Loewe in March after 11 years. Anderson added: “It is a great honour to join the House of Dior as Creative Director of both Women’s and Men’s collections. I have always been inspired by the rich history of this House, its depth, and empathy. I look forward to working alongside its legendary Ateliers to craft the next chapter of this incredible story. “I would like to express my sincere thanks to Delphine Arnault and Bernard Arnault for their trust and loyalty over the years.” Anderson’s appointment reunites Dior’s creative leadership under a single vision, reminiscent of Christian Dior’s original approach. This aims to streamline the brand’s aesthetic and strategic direction, ensuring coherence across all collections. Industry insiders expect Anderson to bring a contemporary edge to Dior’s storied legacy, appealing to a new generation of luxury consumers. His first collection for Dior will debut on June 27 during Paris Men’s Fashion Week, with subsequent shows for women’s wear in September and haute couture in January 2026.