Tech

Tom Daley launches knitting kit with Woolmark

Olympic diving champion and entrepreneur Tom Daley has teamed up with Woolmark as its newest ambassador to launch a wool knit kit, which includes three exclusive knitting patterns for a jumper, a vest and a hat. Daley first took up knitting in 2020, “to channel his energy” during the Tokyo Olympics. Following the support he found in the knitting community, Daley then founded Made With Love, “a knitting and crocheting movement”. That sparked a fresh wave of wool enthusiasts to embrace craft and pick up knitting needles. Over the past six months, Daley and the Made With Love team have been working with UK-based yarn manufacturer, Laxtons, to test and trial Merino wool yarns. That has evolved into the Woolmark-certified knit kit, which features colours including lilac, lemon, lime, peach, candy pink and natural cream. Daley said: “The knit kit brings some of my favourite pieces to life using 100% Merino wool. The wool fibre’s natural properties make it perfect for comfort, breathability and warmth. “It’s a natural, renewable fibre I’ve always trusted and loved, and I can’t wait to see how it inspires others on their knitting journey.” The Made With Love x Woolmark knit kits are now available on the Made With Love website, as well as through select retailers across the UK, US, Europe and Asia in the coming months. When Daley won his first gold at Tokyo 2020, images of him knitting poolside circulated the globe, with his dedicated knitting Instagram account, @Madewithlovebytomdaley, gaining a million followers overnight.

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AllSaints revs up F1 fashion with Atlassian Williams Racing collaboration

AllSaints has partnered with Atlassian Williams Racing, one of the most successful names in Formula 1, on a new nine-piece limited-edition collection “that embodies both style and performance”. Drawing inspiration from racing suits from the Williams F1 archive, mixed with a typically AllSaints aesthetic, the collection features dual-branded black leather jackets, oversized statement graphic T-shirts and accessories. Catherine Jobling, COO at AllSaints, said: “We have brought together two worlds that thrive on edge, performance and identity. The AllSaints aesthetic has always been about rebellion and individuality and pairing that with the determination and dynamism of Atlassian Williams Racing was a natural evolution. “The collaboration captures the intensity of Formula 1 and translates it into something wearable. Not just merchandise, but real design. We wanted the pieces to feel like the final lap, charged, focused and impossible to ignore.” Luke Timmins, Merchandise and Licensing Director at Atlassian Williams Racing, added: “Atlassian Williams Racing is delighted to be teaming up with AllSaints for this collection, which perfectly embodies the relentless determination and innovation of the team as we battle back to the front of the grid. “F1 is increasingly at the intersection between sport and fashion, and with this AllSaints X Atlassian Williams Racing edit we look forward to showcasing this powerful blend of style, spirit and performance.” The AllSaints X Atlassian Williams Racing edit will be available on the AllSaints website and in its UK stores, as well as at Williams’ e-commerce and pop-up shops, from 1 July.

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Executive Memo | Selling to Consumers in Uncertain Times

As inflation persists and consumer confidence remains low, brands face a critical challenge: how to sell to a more cautious, value-driven shopper without diluting their cachet. From smarter pricing strategies to sharper audience targeting, executives must recalibrate fast to stay competitive in a volatile economy.

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Why AI will eat McKinsey’s lunch — but not today

Navin Chaddha, managing director of the 55-year-old Silicon Valley venture firm Mayfield, is betting big on AI’s ability to transform people-heavy industries like consulting, law, and accounting. The veteran investor, whose wins include Lyft, Poshmark, and HashiCorp, recently discussed at TechCrunch’s StrictlyVC evening in Menlo Park why he believes “AI teammates” can create software-like margins […]

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At Citi, Unlocking New Growth Strategies for Beauty Brands

As acquisition opportunities narrow and market dynamics shift, beauty businesses require a new strategic approach to unlock sustainable growth. BoF sat down with Timicka Anderson, Citi Commercial Bank’s Global Head of Consumer and Retail, to uncover how beauty brands can better position themselves for long-term financial success.

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