Tech

With a new store concept and marketing campaign, the designer is looking to widen his brand’s appeal beyond the fashion elite.

4G — resellers who run an infamous New York showroom where rappers and athletes pay stratospheric prices to load up on Chrome Hearts and ‘fucking chill’ — have built a business that has doubled sales revenue each year since 2020.

The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.

Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.

After his first 100 days as chief executive officer of Chalhoub Group, Michael Chalhoub joined Imran Amed, BoF’s founder and chief executive officer, at BoF CROSSROADS in Dubai — to discuss the state of luxury in the MENA region and the strategic next steps for the third-generation Chalhoub leader.

From high-street labels to haute couture houses, Pakistani brands are opening international stores as far afield as suburban Texas and London’s luxury district in a push to diversify away from the shaky domestic market where some have reached saturation point.

Castillon will report to Blake Harrop in a role merging strategic planning and performance measurement across communications activities.

Employee development across business functions and regions is core to the global luxury brand’s culture — to foster its in-house talent from the retail environment for head office roles. BoF sits down with three Aesop employees across North America, all of whom started within an Aesop store, to learn more about their growth at the business.