Tech

An industry that manufactures images at industrial scale and speed is forgetting how to create aspiration, writes Robert Triefus.

BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.

Fashion brands are opening wellbeing-adjacent ‘third spaces’ and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.

In a global exclusive interview ahead of his debut couture show, the designer tells Imran Amed how he is revamping couture at the storied French house by expanding the brand’s top-end offering — with everything from jewellery made from meteorites to upcycled handbags in 18th-century fabrics — and inviting the wider public into fashion’s most rarefied world.

This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.

During the second half of men’s fashion week in Paris, a handful of designers delivered clear messages, but they were the exception, reports Angelo Flaccavento.