Spring Fair is putting a greater emphasis on its fashion destination for its next show at NEC Birmingham from 1-4 February 2026, with an expanded line-up of brands and “stronger storytelling”. Womenswear, accessories and gifting-led fashion will be represented by brands including Powder, Miss Sparrow, Suzie Blue, Lucy Kemp, Glen Appin of Scotland and Mandarina Socks from Spain, each offering versatile collections designed to perform across independent and multi-site retail environments – with an emphasis on accessible price points and repeat order potential. Jewellery will continue to play a central role within fashion at Spring Fair, with statement-led collections from Bill Skinner, Big Metal and Zsiska, alongside refined, giftable designs from Reeves & Reeves, Sea Gems and Lily Charmed. Fay Tranter, Event Director at Spring Fair, said: “Spring Fair Fashion continues to evolve as a destination, and this season really reflects the momentum we’re building. With over 300 brands now part of the fashion edit and womenswear significantly expanded, the sector feels more confident, more diverse and more relevant than ever. “What’s especially exciting is how the experience is changing. Alongside strong growth in both buyers and destination size, we’re introducing new ways for brands to be discovered and engaged with. Our new concept on The Style Atelier stage, ‘Live Fashion Campaign: The Shoot That Stops the Show’, moves away from the traditional runway format and instead brings live fashion campaigns to life. It’s more immersive, more playful, and puts individual brands and their stories at the centre of the experience. “Fashion at Spring Fair will feel noticeably more elevated this season, with fresher collections, richer content and more meaningful opportunities to connect. We’re creating space for meaningful conversation, learning and shared experience. “Our buyers can expect greater diversity, stronger storytelling and access to industry expertise, all within a platform that’s designed to support growth. This season is an important step forward, and it gives us a really strong foundation to continue building towards 2027.”