Tech

As growth marketing becomes even more expensive in a crowded market, beauty leaders must rebuild their creative marketing muscle and make bold choices, finds The State of Fashion: Beauty Volume 2.

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.

The attention-grabbing new store on London’s Oxford Street is the British chain’s most ambitious gambit yet, and joins a flock of global beauty retailers debuting flagships packed with experiential elements.

AI doesn’t see the internet the same way human shoppers do, meaning retailers need to adapt as more consumers turn to AI to find products or even make purchases.

Rumours have swirled in recent weeks that the American cosmetics company is looking to offload its consumer and prestige brands. In a cooling market and with a mixed portfolio, finding buyers is a hard sell.

The designer’s debut for the house contained nods to the tenures of Hedi Slimane, Phoebe Philo and Michael Kors, as well as Rider’s own work for Polo Ralph Lauren, reports Angelo Flaccavento.

Lawyers are advising content creators that weighing in on political topics can come with serious risks.