Footasylum has unveiled the next phase of its transformation strategy as Chief Executive David Pujolar steps down from the business.
The sportswear retailer confirmed that, having closed its fiscal year at the end of January 2026, it is preparing to implement further measures aimed at enhancing growth and profitability. Pujolar, who has led the business since 2024, is leaving with immediate effect.
David Pujolar said: “Thank you Footasylum, for the opportunity to lead such a talented group. I’m grateful for your trust, support, passion, and the lessons we shared. Wishing the team continued success and all the best for the future. Defy Ordinary. SHAKE, SHOCK AND ROCK.”
David Pujolar
Stephan Rahmede, Senior Representative of Aurelius WaterRise, will assume CEO responsibilities on an interim basis while a search for a permanent successor gets underway. He will oversee what the company describes as its next transformation and internationalisation phase.
Footasylum pointed to three years of “successful transformation”, including the opening of multiple new UK stores (notably its Oxford Street flagship in 2023) alongside the renewal and expansion of existing sites. The retailer has continued to invest in bricks-and-mortar, with further openings planned, including a new flagship at Trinity Leeds in April.
The group has also strengthened brand partnerships, working with global names such as Nike, adidas and New Balance, while signing a strategic agreement with Dubai-based Apparel Group to support expansion across the Middle East.
According to the company, these combined efforts have delivered growth, market share gains and solid financial performance despite challenging retail conditions. However, it signalled that further digitalisation will be a key strategic driver in the next phase.
Stephan Rahmede commented: “The Footasylum journey began 20 years ago and has been a story of boldness, disruption, and a unique understanding of its customers. While many retailers have stood still in recent years, Footasylum has redefined what it means to be an athleisure retailer, creating shopping experiences that go far beyond the norm.
“We are lucky to have an extremely talented and dedicated team, driven by the vision to lead the industry. But there is more to come, and I am determined to support the next phase of growth and to strengthen the management team further, including a new CEO.”