Norfolk-based eco-designers Vin + Omi unveiled their latest collection, “JORD: Bring Back Nature”, at an off-schedule London Fashion Week AW26 show last night.
It marked the launch of a new collaboration with the British Heart Foundation, bringing together sustainable fashion and charitable purpose in a powerful creative statement.
The collection itself focused on reconnecting fashion with the natural world, using plant-based textiles, recycled materials and traditional techniques.
Celebrities including restauranteur Dame Prue Leith, journalist Dylan Jones and designer and stylist Jo Wood walked the catwalk wearing garments made from holly, nettles, butterbur, wood clippings and recycled aluminium.
In an previous interview, Vin said the theme reflects concern about society’s growing detachment from nature.
“I think what I was noticing was that we’re getting further and further into technology, further into the internet,” he said, “using more and more screen hours, and we really are losing nature.”
Dame Prue Leith walked the runway in a pink ruffled shirt and orange suit, with a floral headpiece for the design duo’s latest eco-collection – the day before her 86th birthday.
Her tailored suit was made from fabric developed using waste clippings of holly from the King’s Sandringham Estate, part of the designers’ ongoing collaboration with King Charles III.
Fellow guest model, Editor-in-Chief of the Evening Standard Dylan Jones, wore a similar holly-based look, reinforcing the autumn/winter 2026 collection’s central material innovation.
The partnership with the BHF follows designer Omi suffering two heart attacks and being diagnosed with heart disease.
For the first time in Vin + Omi’s 24-year history, selected one-off catwalk pieces will be made available to the public, with garments upcycled from BHF shop stock and then gifted back to the charity. All proceeds will remain with the BHF to fund research and raise awareness of heart disease. Items will go live on the charity’s eBay store at 1pm on 18 February.
Jo Wood, former wife of Rolling Stones’ Ronnie Wood, walked the catwalk (Yui Mok/PA)
As the music began, the atmosphere in the room shifted immediately. A dreamy soundtrack layered with subtle nature elements set an ethereal, almost otherworldly tone, underscoring the collection’s environmental message.
Technicolour dominated the runway, with tones clashing and softening in equal measure, while distressed textures and punctured or “holed” fabric treatments introduced the punk undertone Vin + Omi are famed for; exemplifying the message that sustainability doesn’t have to be muted.
Reworked textiles from nettle, butterbur and wood clippings from Sandringham featured alongside recycled metal textiles made from RAF waste cans.
Every piece on the runway was made from sustainable or waste materials (Yui Mok/PA)
Ahead of the show, Dame Prue said that her first experience walking for the brand was far from a traditional fashion show.
She said: “I had the idea that it would be a conventional kind of catwalk show. You know, we walk 25 yards down a catwalk, turn around, walk back there. But they said, we don’t have to do that.”
The first time she walked the runway for the designers was in 2024, and she recalled: “I did find it quite difficult, because, those models [have] all got long, long legs, and they walk so fast. And I – an old lady – am puffing along in the background.”
A model on the catwalk at the Vin+Omi show (Yui Mok/PA)
Before stepping onto the runway this season, she admitted she did not know exactly what she would be wearing.
“I have no idea,” she said. “I know it’s going to be made out of holly – which sounds very prickly.
“I was surprised that you could turn willow bark into something like linen, and so I’m sure you could do the same with holly.”
On the night, her structured orange suit contrasted sharply with the softness of the pastel-heavy collection, the pink ruffles and floral headpiece adding theatrical flourish as she made her way down the runway in trainers.
Dame Prue Leith with the designers on the catwalk at the Vin+Omi show (Yui Mok/PA)
While Dame Prue is happy to be dressed up in just about anything, when asked if there was anything she would refuse to wear, she simply said “a bikini”.
“They know I like to look good, whatever it is, and I’m quite glamorous,” she added. “I don’t want to look ludicrous, although I think we come quite close.”
After the finale, she returned to the runway with the designers to applause. The show ended with a surprise birthday celebration in her honour, with the audience singing Happy Birthday as she prepares to turn 86 on 18 February.
“It’s funny, an 86-year-old woman walking down the catwalk – of course it’s funny,” she laughed.”“I just hope I look nice. I don’t like to look a fright.”