Luxury womenswear brand Maksu has opened its second London store at 96 King’s Road in Chelsea, adding to its flagship Mayfair store, which opened at 23 Bruton Street in May 2024 – with two more stores in the capital in the pipeline.
The new store follows the meticulous detail of the flagship, while the design language “feels even more intentional”.
The staircase leading to the second floor naturally becomes the focal point, “almost sculptural in its presence” – creating a sense of discovery for customers.
Mehmet Aksu, founder and CEO, said: “London is a truly cosmopolitan city, and it offers us the unique opportunity to connect with a diverse, international community. At our Bruton Street store, we welcome clients from many different nationalities, reflecting the global spirit of the city itself. In contrast, our King’s Road store allows us to build a strong and meaningful relationship with a predominantly British clientele, rooted in the local culture and lifestyle.
“London has become an essential part of Maksu’s journey, not only as a fashion capital but as a city that allows Maksu to engage with both global and local audiences in an authentic way. Our commitment to London continues to grow, and we see the opening of our second store as only the beginning.
“Looking ahead, we aspire to expand further within the city, with plans to open two additional locations that reflect London’s diversity, heritage and enduring influence on our brand.”
Maksu was founded in 2019, following years of experience in the fashion industry through Aksu’s manufacturing business, Mass Design. Maksu’s in-house expert atelier is based in Madrid, where the brand opened its first European flagship store in 2020.
Aksu added: “Every Maksu store is a reflection of our values – quiet, considered and deeply personal. We want people to feel the craftsmanship, the culture and the calm the moment they step inside, because for us, Maksu has always been about more than clothing; it is a way of living.”