NEXT has officially opened the doors to its brand-new flagship at Lakeside Shopping Centre today, marking one of the largest and most ambitious stores in its retail portfolio.
Spanning 83,000 sq ft, the new store offers an elevated shopping experience designed for the modern consumer. Alongside NEXT’s full range across womenswear, menswear, childrenswear and home, the concept introduces several new elements to the Lakeside retail landscape.This includes the first-ever FatFace concession within a NEXT store, as well as dedicated spaces for Bath & Body Works and Costa Coffee.
The launch underscores NEXT’s strategy to position itself as a comprehensive destination for fashion, lifestyle and wellness.
Store Manager Natasha Clay told TheIndustry.fashion: “Over the last 12 months, our team have been working hard to prepare for this fantastic new concept store.
“Unlike any other NEXT store, the modern feature kit, open skylight windows, and beautiful decor will offer a unique shopping experience. We’re so excited to welcome customers to our new flagship location.”
Strategically located with six customer entrances, including direct access to the newly reopened Multi-Storey Car Park 2, the store is designed to maximise convenience and encourage dwell time.
Customers can browse an extensive product offering across the retailer’s core departments, in addition to a curated selection of third-party brands.