Kim Kardashian’s SKIMS is to open its first UK standalone store on London’s Regent Street taking over a unit previously occupied by Ted Baker.
Jens Grede, who co-founded the brand with wife Emma Grede along with Kardashian, described the move as a “pivotal step” in the global expansion of the $4 billion shapewear and swimwear brand.
The brand has signed a ten-year lease on the 12,000 sq ft store, which has been vacant since last summer, with landlord The Crown Estate. It is anticipated that the new store will open in summer 2026.
Robert Norton, SKIMS’ chief commercial officer, said: “Opening our first UK store on London’s iconic Regent Street is a landmark moment for Skims. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience. This milestone reflects our strategic focus on expanding into key global markets.”
Laura Thursfield, retail leasing director at The Crown Estate, added: “Welcoming SKIMS in its first foray into the UK bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival highlights the area’s sustained attractiveness for global brands.
“This opening will enhance the diversity of the wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”
Skims was established in 2019 and quickly became a global sensation. It started with shapewear but has since expanded into swimwear, loungewear and sleepwear and is currently working on a hotly anticipated activewear collaboration with Nike, NikeSKIMS.
It is stocked in the UK at Selfridges, Harrods and END. The brand was valued at $4 billion during a funding round in 2023. It recently acquired the beauty brand SKKN by Kim from Kim Kardashian and COTY, bringing Kardashian’s beauty and fashion ventures under the one brand. SKKN by Kim was launched two years before SKIMS in 2017.